Baskin Robbins is known for their 31 flavors. If you like ice cream, there’s a good chance you’ll find one you enjoy. If you’re lactose intolerant, it probably doesn’t matter what flavors they have.
Joining a luxury gym is great if you love working out and understand all the equipment and classes they offer. Or maybe you just prefer a walk around your neighborhood each morning.
There is nothing better than heated seats in your car on a cold winter day north of the Mason-Dixon Line. But if your car has been sitting in the hot Florida sun all day, that’s probably not the first feature you’re looking for when you sit down.
“Which CRM do you use?” is a question many agents ask when they’re looking for a fresh start or trying to get organized. The honest answer?
Most agents don’t use one.
“The one you use” is the cliché answer you’ll hear when someone asks, “What’s the best CRM?”
The more things change, the more they stay the same.
Listen to any podcast, read any industry newsletter, or attend a class these days and you’ll hear a familiar question with a 2026 twist:
“What’s the best AI to use?”
Every day there are new tools at your fingertips, yet the answer remains the same.
“The one you use.”
Don’t be overwhelmed by all the options. There’s no one way to build your business, which means there’s no one AI tool either.
People will get passionate about which ones are best, fastest, or most accurate.
They might be right…until you ask the next person.
ChatGPT? Claude? Gemini? Perplexity? Grok?
It’s like asking…Rolling Stones or Beatles? The Doors or The Grateful Dead? Petty or Pearl Jam?
The kid behind the counter has the scoop in one hand and an ice cream cone in the other.
Pick a flavor for now and enjoy.
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