“Take it easy, take it easy.
Don’t let the sound of your own wheels drive you crazy.
Lighten up while you still can,
Don’t even try to understand,
Just find a place to make your stand and take it easy.”

Jackson Browne/Glen Frey

Everyone loves to hit the “easy button” whenever they can.

But sometimes we need to ask a better question:

Is this easier for me… or easier for my customer?

Because when we truly make things easier for them, it often ends up becoming easier for us.

Just remember: It’s hard to do the “easy,” and it’s easy not to do the “hard.”

So this week, take a cue from the song…

Find your place to make a stand.

And take it easy.

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