“Before everything else, getting ready is the secret of success.”
Henry Ford was an American industrialist who founded the Ford Motor Company on this date, 122 years ago. Ford is credited as a pioneer in making automobiles affordable for middle-class Americans.
FORD is also a popular acronym in real estate sales for the simple topics you can use to engage in meaningful conversations with clients and connections: Family, Occupation, Recreation, and Dreams.
Just like buckling your seat belt and checking your mirrors becomes second nature to a seasoned driver, using the FORD technique helps you uncover insights and build deeper relationships — naturally and intentionally.
Ford once said, “You can’t build a reputation on what you’re going to do.”
So this week, don’t just think about reaching out — do it. Start asking questions. Let people talk. Listen closely… then keep asking.
Family. Occupation. Recreation. Dreams.
Drive the conversation forward.
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