React, Respond & Reach Out

Monday Morning Match is a quick post – maybe a quote, inspirational story or idea – intended to spark some motivation inside each of you so your week gets off to a fantastic start on Monday morning.

For Messrs Seely and Page to listen to the weather forecast, perhaps.

79 years ago today, 23-year-old Orson Welles scared a nation when his “War of the Worlds” science fiction novel was aired live on the Columbia Broadcasting System. Listeners who weren’t closely paying attention quickly believed that real Martians had invaded Earth. Panic ensued around the nation as the audience thought they were listening to the end of the world.

Fast forward to today and we have constant news flashes, Facebook updates, and urgent tweets that claim breaking news and headline-grabbing statements that are only newsworthy until the next flash, update or tweet blips across our phones. We used to say “Is it live or is it Memorex?” Now we simply read something and hashtag it #FakeNews if it doesn’t fit the story we are telling or sounds too good (or too crazy) to be true.

PR 2.0?

People react. People respond. People reach out. You could say it’s the new version of P.R.

The goal is no longer public relations, it’s creating something worth reacting to. It’s about inviting someone to respond. It’s about creating a call to action that gets someone to reach out. Direct mail should be designed to elicit a reaction. Social networking is the evolution of digital two-way communication and should be seeking the reader to respond. Face-to-face engagement creates opportunities to build relationships, solve problems and have fun.

Stop battling the imaginary monsters that are distracting you. Start your new PR campaign today and make people pay attention. There’s nothing fake about being awesome…one news flash, Facebook update, tweet or personal conversation at a time. Before you know it, one listener at a time, you’ll have the audience in tune with what you’re selling.



Photo Credit: Garry Knight via Flickr


2 Responses to React, Respond & Reach Out
  1. Susan Wigler
    October 30, 2017 | 10:13 am

    Thanks Sean for validating what I know to be true. It’s one relationship or transaction at a time. They each are unique in their own way, just as we all are. The beauty of real estate is it takes all kinds, all kinds are successful and there is not a perfect mold of a successful agent, it’s the activities that set highachievers apart from the rest. See you in Chi-town!!

    • Sean Carpenter
      October 30, 2017 | 12:31 pm

      Thanks, Susan. I appreciate you being a loyal reader. As soon as Realtors realize the “one size fits all” approach doesn’t work, the personal service becomes so much easier.