On this date (Aug 27) back in 551 BC, it is said that Confucius was born. The great philosopher once said “Life is really simple but we insist on making it complicated.”
I think we often do the same in real estate but here’s a pretty simple path to remember if you want to become successful in real estate.
If you want to make a profit in real estate, you’re going to have to have a closing
You can’t have a closing until you have a sale. Either one of your listings must sell or one of your home buyers must write an offer that is accepted by the home sellers.
There will be no contract to negotiate that will lead to a sale if you don’t first have a buyer or seller.
It’s almost impossible to have a buyer or seller to represent if you first don’t have an appointment – A scheduled meeting to secure their commitment and start your relationship.
And finally, you’ll never have any appointments if you first don’t talk to people. This is something that you should be doing each and every day.
Do you know which one of these steps is most important?
Nope, it’s not “talking to people.” That will happen as a course of being a human being. You will talk to people at Starbucks in the morning when you order your coffee and you’ll talk to people at the grocery store or when you drop off your kids at school. This is usually just idle chatter.
The most important step in this chain to success is the appointments. You can talk to people all day long but until you have a focus on the appointments, you will never seek to “get together and discuss their situation” or ask them to “sit down and share a cup of coffee” or offer to “identify and explore their options.”
Take a lesson from Confucius – Don’t make it complicated.
Focus on setting more appointments.
Photo credit: Derek Gavey via Creative Commons