There are almost 1 million Realtors out there and you want people to choose you because…?
“It’s pretty damn hard to bring your uniqueness into actual being if you’re always doing the same things as a lot of other people.”
– Brendan Francis
What is your “value proposition”?
What do you do better, different, faster or more memorable than the next guy or girl with a real estate license?
Do you charge less? Could you charge more?
If a group of people were telling stories about “their Realtor” and one of your clients was part of the group, how do you think they would describe working with you?
What do you do with each home buyer or home seller to ensure they have a memorable experience?
Is there something that you do that other agents wish they could do?
If a new agent came up to you today and said “show me what makes you good at what you do,” where would you start?
Be careful you don’t get lumped in with everyone else. Start today personalizing and perfecting different ways to build relationships, solve problems and have fun.
Photo Credit: Derek Gavey via Creative Commons