“That wouldn’t work in our market,” says the pessimist.
“Our MLS doesn’t have that functionality,” blurts out the tech-phobic agent who only knows how to use the MLS to search for houses.
“That sounds like too much work,” sighs the agent who is set in his/her way
We all know that change is difficult because it usually forces people outside of their comfort zone but that’s why change can be so good. The only way to grow is to go beyond your current “belief boundary” and expose yourself to different things. As the saying goes, “the only constant is change.”
“You Can’t Do That”
I’m sure there are many people who consider themselves experts in the food service or restaurant business who feel that you can’t truly succeed if you don’t have a great dinner menu. I’m glad that the owners of First Watch didn’t think that was true.
A restaurant could never succeed if they weren’t open on Sundays, right? Well, Chick-Fil-A seems to be doing okay.
In a crowded space like alcoholic beverages, Mike’s Hard Lemonade is focusing on their “difference” and creating some good buzz with their crazy commercials this summer.
And can anyone forget the awesome marketing campaign Apple used to get people to “Think Different“?
It Worked So Well We Quit Doing It
A large majority of the membership of NAR has been licensed for more than 10 years. They probably learned to build their business in a variety of ways such as building relationships with their sphere of influence, contacting For Sale By Owners, holding open houses and even reaching out to Sellers who’s listing contract had expired without a successful sale.
These business development activities worked and we all became busy. This “busyness” was harnessed to one of the greatest bull markets the real estate world had ever seen and before you knew it, there were home buyers and home sellers coming at us like insects against a windshield. We didn’t have to rely on those old “tactics” to get business. We just waited for them to come to us.
Sadly, many people now refuse to go “back to the basics” because they either lost the skills through lack of practice or they justify that today’s consumers are different and those old ways of generating business just won’t work today. Instead of reaching out for help to learn how to engage an entire new group of customers as well as reconnect with many of their old clients and connections, they want to argue that social networks have no ROI and no one really gets business off of Facebook or Twitter.
At least…”not in my market.”
Quit Making Excuses
It’s time to take control of your business and make something happen. Let’s all stop looking at reasons why something won’t work and instead figure how it can work. Every day between now and the end of the year someone will buy a house and someone will sell a house. It’s time to make sure that you are the one who will help them make that happen.
It’s a pretty simple formula; Build relationships, solve problems and have fun.
What you need to start saying to yourself is…
“excuses will work…just not in my market!”