You’ve Always Got Choices

Paper or plastic?
Coke or Pepsi?
Draft or bottle?
Left or right?

Every single day we are faced with decisions. Some are insignificant in the big scheme of things while others could drastically impact our results. The Canadian rock band Rush sang in their classic song Freewill, “If you choose not to decide you still have made a choice.” 

So as you continue to mull over your business plan drafts for 2012, you are probably faced with some tough decisions, aren’t you?

Is my success more about the service I provide or the number of sales I can collect?

Should I be more focused on the results I enjoy each day or the reasons I did or didn’t achieve them?

Am I okay being good or do I want to strive for great?

Will I be happy delivering satisfactory service or do I really want to be truly remarkable.  – Remember, “doing what is required only prevents customer dissatisfaction. You must do more than is required to truly satisfy a customer.”

Can I get away with just going through the motions or do I need to bring passion and enthusiasm into what I do…every day?

If my hands and feet are doing the job, isn’t that enough? Or should I really engage my hand and feet along with my head and my heart?

Can I stay in the comfort zone of the status quo or will I need to take some risks to truly advance to the next level?

People may pay for generic but will they pay more for creative?

The world feels safe with people, places and things that are common but the world talks about people, places and things that are unique.

Forgettable is gone in a second. Memorable lasts days, weeks, months, years and even lifetimes.

Perhaps my three favorite choices to make each and every day…

Keep to yourself or build relationships.

Make problems or solve problems.

Be miserable or have fun.

And finally, in the words of Jedi Master Yoda from Star Wars: The Empire Strikes Back,

Do or do not. There is no try.”

(Click here if you do not see the video below)

The choice is yours. Choose wisely.

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