Negotiating isn’t easy to learn. The American culture doesn’t exactly support the idea compared to many of the other world cultures. Yet in an industry like real estate, the ability to negotiate is an important skill and one that many Buyers and Sellers count on and expect from their agents.
I was honored to spend the last two days learning about the concepts of negotiation with fellow real estate educator Ed Hatch. Ed is a CRS (Council of Residential Specialist) instructor and was the guest of the Ohio NRT Companies in Columbus and Cincinnati.
People are predictable – What can you do to eliminate chance from your relationships with customers, clients and helping them achieve their goals?
Good marketing should be designed to help people choose you and your services before they need it. Once this occurs, much of the need for people to negotiate has been removed.
The best negotiators are those who always think “relationships” before they think about “transactions.”
When you’re looking to survive, having more options is the surest way to do so.