As you continue to get in front of potential Buyers this summer, I hope you realize how important it is to begin to develop a detailed understanding of who the people are who you’re helping to find a house that will be their new home.
Remember, it’s not your clients job to have something in common with you and it’s not a requirement to have something in common with them. I am sure that most of you reading this will agree that as soon as you can find out some common ground, the better the relationship will be between parties and the better the transaction will go thanks to the similarities that you may share.
Reason #3 in our 5-part series of why Realtors should hold a Buyer Counseling Session is all about Building Rapport. (Click here if you don’t see the video below)
I hope you’re starting to see the power of meeting face to face with prospects before you invest any time and efforts to sell them anything before you have sold them on working with a professional like you.