That is the sub title of Barry Libert’s new book, Social Nation but it could just as easily be a question being asked by hundreds of thousands of people trying to balance their business world with their personal world with their social world.
Libert is the Chairman and CEO of Mzinga, the leading provider of social software, services, and analytics that improve business performance,. He has published five books on the value of social networks and human interaction. He is a regularly featured keynote speaker and has delivered speeches to audiences of 20,000+ globally.
I had the chance to interview Libert a few weeks ago via our CBOLT system (Coldwell Banker On Line Training) about why he wrote the book, how this book may apply to members of real estate’s “Social Nation,” and what REALTORS can learn from his stories in the book.
Here are some of the questions and ideas we explored during this interview. A link to download the interview can be found below.
1. Today’s changing workforce
2. Open business models
3. Emerging technologies
4. Social monitoring and measurement tools
Our parent’s parents thrived in the “Physical Age” where brute force was required to succeed. The hard work and tactical execution of a day laborer or assembly line attendant was a different skill set that today’s businessman.
The “Informational Age” was built around organization and the dissemination of knowledge.
We then entered the “Emotional Age” of creating relationships that brought mutual benefit and value. People demanded personal attention, benefited from flexibility and shared the rewards that came from a communal environment.
Today in the “Social Age,” leaders are defined more by their listening, sensitivity and emotive skills that help create the thriving communities – both physical and virtual that we see in today’s society.
1. Pick and audience to follow
2. Know why you are listening and what you want to learn
3. Be ready to change
If the ideas I’ve shared with you in this post intrigue you, scroll down and download the interview. Or, you could click here and pick up a copy of the book. Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
Click here to download my interview with Barry Libert, author of Social Nation. (Download times may vary depending on your computer and internet connection)
A final thought from the book which should resonate with all of my real estate industry readers –
Community adoption is especially critical in building social businesses because fans and followers can leave at any time they’re not happy with what you are offering them.”