Will You Be a "Leader" When It Comes to Readers?

If you’re looking for a cool way to touch your sphere (especially those with children), here’s a neat way. Latch on to the Border’s Books national campaign to get kids reading books and earning a free book along the way. Visit the link below and begin thinking of ways to leverage the momentum in your local neighborhoods, effective service areas or neighborhoods.

Maybe you enter each kid who reads 10+ books into a drawing for a free back pack for the 2010-2011 school year? Maybe you enter all qualifiers into a drawing for a $100 school supplies gift card.? Maybe every kid who reads 10+ books earns themselves an ice cream gift card or a McDonald’s gift card or a bookstore gift card?

Think of how many people will be seeking out “their Realtor” (i.e. YOU!) all summer long to make sure their kid gets recognized! Visit the following link to learn more about a way to grow your outreach with your community and the kids who you can affect not only today but tomorrow as well.

Let me know how you might use this idea in your neighborhood. Will you become a “leader” when it comes to “readers”?

Until next time, gotta go read Harry Potter and The Goblet of Fire to my eight-year-old.

PS What are you reading these days?

2 Responses to Will You Be a "Leader" When It Comes to Readers?
  1. Matthew Ferrara
    May 14, 2010 | 3:50 am

    What a great idea to influence your sphere of referrals and prospects by doing something that adds value and improves their lives – not just "advertises" to them. Hope every REALTOR takes this idea to heart! Thanks for sharing it!

    – Matthew

  2. Sean M. Carpenter
    May 14, 2010 | 4:00 am

    Thanks Matthew. I know that I am sure that Borders and the staff and writers here at The REALTORS Toolbox would be thrilled if people latched on to this idea.

    Simple, impactful and certainly, a great investment on "our future".

    Can't you see good long-term ROI on a few $5 McDonald's or Borders gift cards amongst your sphere?