Do you have potential buyers who are kicking tires and waiting for the markets to hit bottom? Do you have buyers who spend their days surfing national websites, reading USA Today and The Wall Street Journal and listening to talking heads on MSNBC and Fox News? Do you have listing inventory priced aggressively that will make a hesitant buyer kick himself later because they didn’t buy it now?
If you said yes, you’re not alone.
Print it out and send it to those buyers on the fence. Leave a few copies on the counter next to your fact sheets at those listings. Be “the source of the source.”